Ace Games Studio
Terms of Service

These Terms of Service ("Terms") are an agreement between you and Ace Games Studio. They govern your access to and use of our mobile games, applications and website (together, the "Services"). Please read them before using the Services.

1. Acceptance of these Terms

By downloading, installing, accessing or using any of the Services, you agree to be bound by these Terms and by our Privacy Policy, which is incorporated into them by reference. If you do not agree, please do not use the Services.

In these Terms, "Ace Games", "we", "us" and "our" mean Ace Games Studio, of 38 A-Com, Usman Plaza, Phase II, Citi Housing, Gujranwala, Punjab, Pakistan, together with our Studio Partners as described in Section 1.1. "You" means the individual using the Services.

1.1 Our Studio Partner network

Ace Games Studio publishes games both directly and through a network of affiliated publishing companies and individual developers who operate under the Ace Games Studio brand and direction (each, a "Studio Partner"). This is a normal part of how we run a portfolio of games.

Where a game is published by a Studio Partner rather than by Ace Games Studio directly, these Terms are the agreement between you and that Studio Partner for that game, and both Ace Games Studio and the relevant Studio Partner are entitled to rely on and enforce every provision of these Terms on the same footing, including the licence in Section 4 and the limitation of liability in Section 15.

Intellectual property in a Studio Partner's game belongs to Ace Games Studio and/or the relevant Studio Partner, as agreed between them, and Section 10 applies accordingly. Whichever entity is shown as the developer on the App Store or Google Play listing, Ace Games Studio remains your point of contact for any question about these Terms — see Section 21.

2. Eligibility and age

• You must be at least 13 years old to use the Services.
• If you are in the European Economic Area, you must be at least 16, or the lower age set by the law of your country (some member states permit 13, 14 or 15).
• If you are under the age of majority where you live, you may use the Services only with the involvement and consent of a parent or legal guardian, who accepts these Terms on your behalf and is responsible for your use of the Services.
• Parents and guardians: we recommend enabling purchase authorisation and parental controls in your device and app store settings. See Section 6.

You must also not be barred from using the Services under the laws of your country or any applicable sanctions regime.

3. The Services we provide

Ace Games Studio develops and publishes free-to-play mobile games and applications, distributed through the Apple App Store and Google Play, and operates the website at acegames.live for informational purposes.

Our games are supported by third-party advertising, and most titles also offer optional in-app purchases. Our games do not require you to create an Ace Games account; where a game offers an optional sign-in through a third-party platform such as Google Play Games or Apple Game Center, that service is governed by the provider's own terms, and you are responsible for keeping your credentials for it secure.

Several of our games are declared as mixed audience, meaning they are intended to be enjoyed by both children and adults. In those games we present a neutral age screen when you first play, and the answer you give determines how advertising and data collection work for you. This is explained in our Privacy Policy.

4. Your licence to use the Services

Subject to your compliance with these Terms, we grant you a limited, personal, non-exclusive, non-transferable, non-sublicensable and revocable licence to download and use our games and applications on a device you own or control, for your personal, non-commercial entertainment.

This licence does not transfer ownership of anything to you. We reserve all rights not expressly granted.

You may not:

• Copy, reproduce, distribute, publicly perform or publicly display the Services, except as permitted by law
• Sell, rent, lease, sublicense or otherwise commercially exploit the Services
• Modify, adapt, translate or create derivative works from the Services
• Reverse engineer, decompile or disassemble any part of the Services, except to the extent that applicable law expressly permits it despite this restriction
• Remove, obscure or alter any copyright, trademark or other proprietary notice
• Use the Services to develop a competing product

Content creation is welcome. You may record, stream and publish gameplay footage from our games, including on monetised channels, provided you do not present it as an official Ace Games production, do not use it in a misleading or unlawful way, and do not distribute the game files themselves.

5. Acceptable use

You agree to use the Services lawfully and respectfully. You will not:

• Use the Services for any illegal or unauthorised purpose
• Cheat, exploit bugs, or use bots, mods, automation tools or unauthorised third-party software to gain an advantage or alter gameplay
• Interfere with, disrupt or place unreasonable load on the Services or their supporting infrastructure
• Attempt to gain unauthorised access to any part of the Services, another user's device, or our systems
• Transmit viruses, malware or other harmful code
• Harass, bully, threaten, impersonate or abuse other users or our staff
• Infringe anyone's intellectual property or privacy rights
• Collect or store other users' personal data without their consent
• Generate artificial advertising impressions or clicks, or otherwise engage in ad fraud

If you discover a bug or a security vulnerability, we would rather you told us than exploited it. Please report it to hr@acegames.live and we will investigate promptly. We will not pursue action against anyone who reports a vulnerability in good faith and does not exploit or publicly disclose it before we have had a reasonable opportunity to fix it.

6. In-app purchases and virtual items

Some of our games offer optional in-app purchases, such as virtual currency, cosmetic items, or the removal of advertising.

6.1 How purchases work

• All purchases are processed by Apple or Google, not by us. Your payment relationship for the transaction is with the relevant app store.
• We never receive or store your payment card or bank details.
• Prices are shown in your local currency before you confirm, and may vary by region and over time. Applicable taxes are handled by the app store.
• You will be asked to authenticate before a purchase completes, using the method configured on your device.

6.2 Virtual items

Virtual currency and virtual items are a limited licence to use digital content within the game. They are not real-world currency or property, have no monetary value outside the game, and cannot be redeemed for cash, transferred between accounts or devices, sold, or traded outside the game, unless a specific in-game feature allows it.

We may adjust the price, availability or in-game function of virtual items in the ordinary course of balancing and developing a game. We will not do so in a way that unfairly deprives you of items you have already purchased.

If a game is discontinued, unused virtual items may become unavailable. Where the law requires it, we will provide reasonable advance notice and, where appropriate, a proportionate refund of recently purchased, unused items. See Section 12.

6.3 Randomised items

Where a game offers an item, chest or reward whose contents are determined at random, we will disclose the odds of receiving each category of item before you commit to the purchase, as required by the Apple App Store Review Guidelines and the Google Play Developer Program Policies.

Randomised items are always optional. No game requires a randomised purchase to progress.

6.4 Purchases and younger players

Several of our games are enjoyed by children as well as adults. We take the following measures:

• We do not design purchase flows that pressure players, create false urgency, or use language directed at children to encourage spending.
• Purchase buttons state a real-money price clearly before confirmation.
• All purchase authorisation is handled by Apple or Google using the security settings on the device.

Parents and guardians: we strongly recommend enabling purchase authentication before allowing a child to use your device. Use Apple's Ask to Buy and Screen Time settings, or Google Play's purchase authentication and parental controls. These require your approval for every transaction.

If a child has made a purchase without your authorisation, request a refund through the relevant app store using the links in Section 7. Contact us as well and we will support your request with the store where we can.

7. Refunds and cancellation

7.1 Refunds through the app stores

Because Apple and Google process all purchases, refund requests must go through them:

Each store applies its own refund policy and timeframes. If a store declines your request and you believe the purchase was faulty or not delivered, contact us at hr@acegames.live and we will help where we can, including confirming to the store that an item was not delivered.

7.2 EU and UK right of withdrawal

If you are a consumer in the EEA or the UK, you normally have 14 days to withdraw from a purchase of digital content without giving a reason.

However, this right is lost once the digital content has been delivered, if you gave your express consent to immediate delivery and acknowledged that you would lose the right of withdrawal. In most in-app purchases, virtual items are delivered immediately upon confirmation, which means the withdrawal right ends at that point.

Where the right still applies, exercise it through the relevant app store, or contact us and we will support your request.

7.3 Faulty content

If purchased content is faulty, not as described, or not delivered, you have statutory rights to a repair, replacement or refund under consumer law — including the UK Consumer Rights Act 2015 and the EU Digital Content Directive (2019/770). Nothing in these Terms limits those rights. Contact us and we will work with you and the app store to resolve it.

8. Advertising

Our games are free because they display advertising supplied by third-party advertising networks. By using the Services you understand that advertising will be shown.

We do not control the specific content of third-party advertisements. If you see an advertisement in one of our games that appears to be fraudulent, offensive, misleading or otherwise inappropriate, please report it to hr@acegames.live with a screenshot if possible, and we will raise it with the network concerned.

Where a game offers a paid option to remove advertising, that option removes the advertising formats described at the point of purchase and does not necessarily remove every promotional element within the game.

Your choices about personalised advertising are explained in our Privacy Policy.

9. Content you submit to us

Our games do not currently include features that allow you to upload or publish content to other players.

Where you do send us content — for example a message through our website contact form, a bug report, a screenshot, or a suggestion — the following applies:

• You keep ownership of anything you send us.
• You grant us a non-exclusive, worldwide, royalty-free licence to use, reproduce and adapt that content solely for the purpose of responding to you, investigating the issue you raised, and improving the Services. We will not publish it or use it in marketing without asking you first.
• Feedback and suggestions you send us voluntarily may be used freely, without obligation or compensation to you. We may already be working on something similar.
• You confirm you have the right to send us the content and that it does not infringe anyone else's rights.

Personal data you send us is handled in accordance with our Privacy Policy.

If we later introduce features that allow players to publish content, we will update these Terms and provide notice before those features go live.

10. Intellectual property

The Services and everything in them — including game software, artwork, characters, vehicles, environments, audio, music, text, logos, the "Ace Games Studio" name and our game titles — are owned by Ace Games Studio or our licensors, and are protected by copyright, trademark and other intellectual property laws.

If you believe content in our Services infringes your intellectual property rights, please contact hr@acegames.live with a description of the work, the location of the alleged infringement, your contact details, and a statement of your good-faith belief that the use is unauthorised. We will investigate and respond promptly.

11. App stores and third-party services

Your use of our games is also subject to the terms of the platform you obtained them from.

11.1 Apple App Store

The following applies where you obtained a game from the Apple App Store:

• These Terms are between you and Ace Games Studio only, not with Apple. Apple is not responsible for the game or its content.
• Apple has no obligation to provide any maintenance or support for the game.
• If the game fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price. To the maximum extent permitted by law, Apple has no other warranty obligation.
• Apple is not responsible for addressing any claim relating to the game, including product liability, regulatory non-compliance, or consumer protection claims.
• Apple is not responsible for investigating, defending or resolving any third-party claim that the game infringes intellectual property rights.
• You confirm you are not located in a country subject to a US Government embargo or designated as "terrorist supporting", and are not on any US Government list of prohibited or restricted parties.
• Apple and its subsidiaries are third-party beneficiaries of these Terms and, upon your acceptance, will have the right to enforce them against you.

11.2 Google Play

Where you obtained a game from Google Play, the Google Play Terms of Service also apply to your download and any purchases. Google is not a party to these Terms and is not responsible for the game or its content.

Google Play handles all billing, refunds and subscription management for purchases made through the Play Store, under Google's own policies.

11.3 Where store rules and these Terms differ

Each app store imposes requirements on developers that are designed to protect you. Where a rule of the store you downloaded from gives you greater protection than these Terms — for example a more generous refund window, or a stricter standard for advertising shown to children — that store rule applies, and we will honour it.

These Terms are drafted to satisfy the requirements of both the Apple App Store Review Guidelines and the Google Play Developer Program Policies. If a provision here is ever found to conflict with a mandatory requirement of either store, that requirement prevails and the provision applies only to the extent it is compatible.

11.4 Other third-party services

Our Services may link to or interact with third-party websites and services that we do not control. We are not responsible for their content, terms or privacy practices, and accessing them is at your own risk.

12. Availability, updates and discontinuation

We aim to keep our Services available and working well, but we do not guarantee uninterrupted or error-free operation. Services may be unavailable during maintenance, updates, or due to factors outside our control such as network outages or app store issues.

We may release updates that add, change or remove features. Some updates are necessary for the game to keep functioning, and your device or app store may install them automatically.

We may discontinue a game or a feature. If we discontinue a game in which you have made purchases within the previous twelve months, we will:

• Provide reasonable advance notice through the game, the app store listing or our website, and
• Stop offering new in-app purchases in that game from the date of the notice, and
• Where required by applicable consumer law, offer a proportionate refund for unused paid content.

13. Suspension and termination

13.1 By you

You may stop using the Services at any time by uninstalling our games and applications. This does not entitle you to a refund of past purchases, except as set out in Section 7 or as required by law.

13.2 By us

We may suspend or terminate your access to the Services where:

• You materially or repeatedly breach these Terms, including the acceptable use rules in Section 5
• Your use poses a security, legal or safety risk to us, other users, or third parties
• We are required to do so by law, by a court order, or by an app store
• We discontinue the Service in accordance with Section 12

Notice and fairness. Except where we are legally prevented from doing so, or where immediate action is needed to prevent harm or serious ongoing abuse, we will give you notice before suspending or terminating your access, explain the reason, and give you a reasonable opportunity to remedy the issue where it can be remedied.

Appeals. If you believe your access was suspended or terminated in error, email hr@acegames.live. We will review your case and respond within 30 days. Where a suspension is found to be unjustified, we will restore your access and any affected paid content.

Sections 9 (content you submit), 10 (intellectual property), 14 (disclaimers), 15 (limitation of liability), 17 (indemnity), 18 (governing law) and 20 (general provisions) survive termination.

14. Disclaimers

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, AND SUBJECT TO SECTION 16, THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED OR STATUTORY. WE DISCLAIM ALL IMPLIED WARRANTIES INCLUDING MERCHANTABILITY, SATISFACTORY QUALITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, TIMELY, SECURE OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT THE SERVICES ARE FREE OF HARMFUL COMPONENTS.

Some jurisdictions do not allow the exclusion of implied warranties, so some or all of the above may not apply to you.

15. Limitation of liability

15.1 What we never exclude

Nothing in these Terms excludes or limits our liability for:

• Death or personal injury caused by our negligence
• Fraud or fraudulent misrepresentation
• Gross negligence or wilful misconduct
• Any other liability that cannot lawfully be excluded or limited, including your statutory rights as a consumer

15.2 What we do limit

SUBJECT TO SECTION 15.1 AND SECTION 16, AND TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL OR ANTICIPATED SAVINGS, ARISING OUT OF OR RELATING TO YOUR USE OF THE SERVICES.

OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES WILL NOT EXCEED THE GREATER OF (A) THE TOTAL AMOUNT YOU PAID US IN THE TWELVE MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (B) USD 100.

We are not liable for loss or damage caused by an event outside our reasonable control, or for loss arising from your failure to follow reasonable instructions or to maintain your device.

16. Your consumer rights

17. Indemnity

If you use the Services for business purposes, you agree to indemnify us against claims, losses and reasonable legal costs arising from your breach of these Terms, your misuse of the Services, or your violation of any law or third-party right.

If you are a consumer using the Services for personal purposes, this section does not apply to you; instead, ordinary principles of law govern any liability you may have to us.

18. Governing law and disputes

18.1 Governing law

These Terms are governed by the laws of the Islamic Republic of Pakistan, without regard to its conflict of laws rules.

If you are a consumer resident in the EEA, the UK, or another country whose law gives you protection that cannot be contracted away, this choice of law does not deprive you of that protection, and you retain the right to bring proceedings in the courts of your country of residence.

18.2 Talk to us first

If you have a problem, please contact us at hr@acegames.live before starting formal proceedings. Most issues can be resolved quickly and informally, and we will respond within 30 days.

18.3 Courts

Subject to Section 18.1, the courts of Gujranwala, Punjab, Pakistan have jurisdiction over any dispute arising out of these Terms. Consumers may alternatively bring proceedings in the courts of their country of residence, and we may bring proceedings against a consumer only in the courts of the consumer's country of residence.

18.4 EU online dispute resolution

Consumers in the EU may also use the European Commission's Online Dispute Resolution platform at ec.europa.eu/consumers/odr. We are not obliged to participate in alternative dispute resolution proceedings before a consumer arbitration board, but we will consider any request in good faith.

19. Changes to these Terms

We may update these Terms from time to time — for example to reflect new features, changes in our Services, or changes in the law. When we do, we will update the "Last updated" date at the top of this page.

If we make a change that materially affects your rights or obligations, we will give you at least 30 days' notice before it takes effect, through an in-game notice, the app store listing, or a notice on our website.

If you do not agree to a change, you may stop using the Services and uninstall our games before the change takes effect. Continuing to use the Services after that date means you accept the revised Terms. Changes will not apply retroactively to a dispute that arose before they took effect.

20. General provisions

• Severability. If any provision of these Terms is held to be invalid, illegal or unenforceable, that provision will be modified to the minimum extent necessary to make it enforceable, or severed if it cannot be. The remaining provisions continue in full force.
• No waiver. If we do not enforce a right or provision, that is not a waiver of it. A waiver is effective only if given in writing.
• Assignment. You may not assign or transfer these Terms without our written consent. We may assign them to an affiliate or in connection with a merger, acquisition or sale of assets, provided your rights under these Terms are not reduced.
• Entire agreement. These Terms, together with our Privacy Policy, are the entire agreement between you and us regarding the Services, and replace any earlier agreements on the same subject.
• Force majeure. Neither party is liable for failure to perform caused by events beyond its reasonable control.
• Language. These Terms are written in English. Any translation is provided for convenience; in the event of conflict, the English version prevails, except where local law requires otherwise.
• Headings. Section headings are for reference only and do not affect interpretation.

21. Contact us

Questions about these Terms are welcome.